Zancudos
Agency: Madison DDB
#6
#3
Description
In Costa Rica, lottery players become so obsessed with the numbers that they cannot even sleep until they buy them. That's why to launch the Lotería Nuevos Tiempos Reventados nighttime draws we teamed up with that thing that doesn't let you sleep: Mosquitoes.
This professional campaign titled 'Zancudos' was published in Costa Rica in September, 2023. It was created by ad agency: Madison DDB. This Audio medium campaign is related to the Gambling industry and contains 2 media assets. It was submitted about 1 year ago by Chief Creative Officer: Kimbo Kevin Brenes of Madison DDB.
Credits
Advertising Agency: Madison DDB, Costa Rica
Co-Chairman: Pablo Chaves Martínez
Co-Chairman: Javier Mora Rivas
Chief Creative Officer: Kimbo Kevin Brenes
Creative Copywriter: Max Hernández
Production Company: Mekanismo
Brand: Nuevos Tiempos Lottery
Client: IGT
