Press ad 1: Wildlife Adventures
Press ad 2: Desert Safari
Press ad 3: Mountain Trekking
Billboard advertisement: Beach Fun
Billboard View
Poster: Busy urban lifestyle
Poster view in streets
Poster view at a crossing
Poster view at a bus stand
Description
This campaign is designed for an Indian footwear brand, Relaxo. It is a largest footwear manufacturer in India. It's most popular brands – Relaxo, SPARX, Flite & Bahamas are a leader in their space. Sparx reflects the attitude, style, dynamism and spirit of young India and offers sports shoes, sandals & slippers, making it a popular choice among travellers.
Visuals for the medias here are designed representing maps of different terrains and the atmosphere there. They are created in the forms of different footwear prints.
With Sparx footwear, we can rest assured that we will have a comfortable and durable companion on our travels. It offers a range of options that cater to different styles and preferences, making it a great companion for all our travel needs. Whether we are exploring a forest, trekking in the mountains, strolling along the beach, or simply navigating through the bustling streets of our city, Sparx footwear ensures that we are comfortable every step of the way.
This student campaign titled 'Your Companion' was published in India in October, 2023. It was created for the brand: Relaxo: Sparx, by ad school: VIVA Institute of Applied Art. This Digital medium campaign is related to the Sportswear industry and contains 9 media assets. It was submitted about 1 year ago.
Credits
Advertising School : Viva Institute of Applied Art, India
Art work & Copywriting : Veena Suresh Nair
