You know the Game. Stay at Home to Win.
Description
Gamified Explanation of Social distancing and how staying at Home can help the country win against the Coronavirus. The messaging for coronavirus is constant. How does one cut the clutter to get a meaningful message to the audience ? -With mobile games like Ludo and Pacman going viral, the brand leveraged the recall and entertaining factor behind these games to create something simple, effective, entertaining and relatable.
This professional campaign titled 'You know the Game. Stay at Home to Win.' was published in India in April, 2020. It was created for the brand: WION, . This Film medium campaign is related to the Media and Public Interest industries and contains 4 media assets. It was submitted over 4 years ago by Brand Marketing: David Coutinho of Zee Media Corporation Pvt Ltd.
Credits
Promotion Team: Zee News Promo Team