Description
When thinking of top culinary destinations, vibrant nightlife, and world-class museums or zoos, cities like Paris, Barcelona, and New York often come to mind. What many Americans don't realize, is that an unlikely U.S. destination offers all of these experiences and more, Columbus, Ohio.
That sort of unlikely side-by-side comparison is at the heart of a new campaign for Experience Columbus, which launches this week and was created by the group’s new agency of record, Luquire. Entitled “Yes, Columbus,” the campaign utilizes bold, attention-grabbing headlines that elevate Columbus by positioning it where it deserves to be, in good company with other great cities across the world.
Ten 15-second spots sit at the center of the campaign showing how Columbus has a top 10-ranked public market in the world, the #1 science museum four years in a row and is a top beer city in the U.S. and a top ten culinary destination in the world.
The spots underscore that all of these experiences are set in one city: Columbus. For those who still may be dubious about the association of Columbus to these well-known cities (like Paris, New York, Nashville, San Diego), the prominent headlines are accompanied by a supporting city accolade that serves to offer credibility to the claim.
“Yes, Columbus” tackles a lack of perception of all Columbus has to offer head-on by serving as a bold and definitive answer to the question, “Really, you can find that in Columbus?” The campaign is live today, across radio, OOH, display, direct booking, CTV, social, SEM, and print.
This professional campaign titled 'Yes, Columbus' was published in United States in June, 2024. It was created for the brand: Experience Columbus, by ad agency: Luquire. This Integrated medium campaign is related to the Travel and Tourism industry and contains 3 media assets. It was submitted 2 months ago.
Credits
CE team:
Sarah Floyd
Mikaela Mandeville
Strategy team:
Stephanie Spicer
Elisa Becker
Cady May
Creative team:
Glen Hilzinger
Josh Taguiam
Jonathan Fernandez
Hope Knudson
Rick Abbot
Production team:
Nancy Landesberg
Production Partner:
Picture North
Director: Ryan Patrick
EPs: Neha Schultz, Martin Rodahl
Head of Production: Alex Friedman
DP: Simeon Pratt
Line Producer: Michelle Faucheux
Production Supervisor: Kaylee Nedley
Locations: Tami Jones
Stills: Paul Costello
Post-Production Partner:
Picture North
Editor: Olivia Curry
Asst. Editor: Trey Spiva
Post Producer: Annie Leung
Post Supervisor: Stacey Nuzbach
Colorist: Tyler Roth @ Company 3 LA
Color Producer: Jenny Roberts @ Company 3 LA
Sound Design & Mix: Noisefloor