XO Handle Bars
XO Bars
Xo Allen Key
Description
XO Bikes(xobikes.com), the not-for-profit bike workshop, launched XO Bikes built by Ex-Offenders campaign to raise awareness of the work they do, helping stop the cycle of reoffending by giving ex-offenders jobs that will change their lives for good, with the help of agency of record, VCCP and its content production studio, Girl&Bear.
This professional campaign titled 'XO Bikes built by Ex-Offenders ' was published in United Kingdom in April, 2023. It was created for the brand: XO Bikes, by ad agencies: Girl&Bear and VCCP London. This campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 1 year ago.
Credits
CAMPAIGN TITLE: XO Bikes built by Ex-Offenders | Launch campaign
CLIENT: Onwards and Upwards
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Jim Thornton
SENIOR CREATIVE: Simon Connor
SENIOR CREATIVE: Steve Cross
BUSINESS DIRECTOR: Charlie Griffith
AGENCY CREATIVE PRODUCER: Sally Archer
PHOTOGRAPHER: Lol Keegan
RETAIL PHOTOGRAPHER: Andrew Twort
RETOUCHERS: Stanley's Post
GIRL&BEAR
HEAD OF DESIGN: Jordan Blood
SENIOR DESIGNER: Carl Sherry
DESIGNER: Robert Churcher
STUDIO MANAGERS: Daniel Datson, Scott Mitchell
ARTWORKERS: Lee Forster, Thomas Whetnall, Liam Leal, Kayleigh Moore
