Plastic-coated butterfly fish
Seahorse in plastic bag
Octopus in plastic cup
Plastic-Finned Dolphin
Hawksbill turtle with plastic coat - Inter Rapidísimo - Colombia
Family of plastic jellyfish
Plastic cave frog
Red plastic-headed octopus
Plastic-bearded humpback whale
Plastic-crested iguana
Whale shark plastic collector
Plastic-feathered flamingo
Seal in plastic net
Great egret with plastic coat
Shark with plastic tongue
Description
A plastic-free bag that turns into fish food. With this powerful innovation, we will call on the population and other brands to find solutions that help reduce the amount of plastic that pollutes different Colombian ecosystems.
In our campaign, we will make it evident how plastic pollution has changed nature; forests now coexist with plastic bags, jars, and lids, our waters are now home to complete islands of plastic waste, but the saddest part is that species that used to inhabit these ecosystems have started to transform. They are now animals that were forced to learn to live with plastic in their environments and bodies.
With the presentation of each of the striking species, we will invite the population to take action before plastic transforms and extinguishes the species as we know them.
With this initiative, we will present our new environmentally friendly bag, a bag made from cassava starch that turns into food for any species, turning our own operation into a solution that seeks to prevent improperly discarded plastic from further harming ecosystems.
This professional campaign titled 'World without plastic' was published in Colombia in March, 2023. It was created for the brand: Inter Rapidísimo, by ad agency: Brave. This Ambient, Design, and Film media campaign is related to the Transport industry and contains 15 media assets. It was submitted about 2 years ago by Gerente de publicidad: Edwin Romero of Inter Rapidísimo.
Credits
Advertising Agency: Brave Colombia
Chief innovation Strategic: Isaac Chaparro Mendez
Advertising Manager - Creative Director: Edwin Romero
Art Director: William Martínez López
Copywriter: Daniel Santiago Garzón Correa
Web Master: Christian Camilo Fajardo Hernandez
Web Master: Jefersson Andres Bautista Vega
D.P.: David Camilo Salazar Cubillos - Luis Felipe Correal Anchique
Graphic Designers: Javier Alexander Pachón Santana - Jonathan Bustos Melendez - Gabriel Eduardo González - Julián Getzamha
Marketing Manager: Sandra Milena Otalora Calvera
Marketing Director: Sara Alfonso Villalba
PR Director: Lauri Maritza Espinosa Suarez
Country: Colombia
