World of More

Whataburger launches its all-new rewards program with a new ad campaign that transports viewers into a dreamland of their perfect Whataburger order. The campaign, created by independent agency McGarrah Jessee, with animation by LOBO, and directed by Mateus de Paula Santos and Marco Wey, leads viewers through a kaleidoscopic roller coaster of all of Whataburger’s delectable made-to-order menu items. Whataburger’s revamped rewards program now lets guests redeem rewards to get just about everything on the menu — not just the handful of items that could be redeemed in the old program.

Mateus and Marco fuse vibrant graphics and yummy menu offerings with an energetic new jingle composed by Butter Music and Sound and audio post by Mr. Bronx, sure to leave viewers craving more. Now that the program includes just about every item on the menu, the spots boast no shortage of Whataburger favorites for fans to catch, making a good thing even better.

Whataburger’s customers and fans are at the heart of the brand. For over 70 years, they’ve dined with us, shared with us, shared about us — they’ve even made art inspired by us. Whataburger’s new rewards program and campaign is the fast-food restaurant’s way of saying “thank you” to its customers by giving them MORE. More menu, full of rewards and points for every purchase. More ways to your favorites, like frictionless ordering and free food.

This campaign takes the elements of Whataburger’s iconic brand identity — the orange and white stripes — and brings them to life in a fresh, more modern way that will appeal to all ages.