Description
As the world observed World No Tobacco Day, Keylines took a moment to reflect on the devastating impact of smoking on both individuals and communities. With the tagline "You smoke, everyone suffers", Keylines in association with the Indian Institute of Hotel Management, sent a powerful message about the far-reaching consequences of tobacco use.
The accompanying image is a striking representation of this message. Against a gradient background featuring the world map, a burning cigarette lies horizontally with smoke rising from its ember. Upon closer inspection, the burnt end of the cigarette reveals a haunting image: a series of human silhouettes caught in the flames, symbolic of the damage that smoking can cause to both individuals and society at large.
As we mark this important day, we must remember the critical importance of raising awareness about the harmful effects of smoking and supporting individuals in their efforts to quit. Together, we can create a world where everyone can breathe easy.
This professional campaign titled 'World No Tobacco Day' was published in India in May, 2022. It was created for the brand: Indian institute of hotel management, by ad agency: Keyline Digitech. This Content, Design, and Digital media campaign is related to the Education industry and contains 1 media asset. It was submitted over 1 year ago by Keyline Digitech of Keyline Digitech.
Credits
Advertising Agency: Keyline Digitech, Kolkata, West Bengal, India
Company Director: Mr Subrata Kundu
Art Director: Mr Amalesh Das
Design: Mr Matinur Rahaman
Copywriter: Mr Sudip Dutta Gupta, Ms Sanjana Shaw
