Description
The campaign, stemming from the insight that cancer is 'nature's art', potently represents the fatal impact of cancer by visualizing it as the root cause of shattered identities as well as lives. By making use of apt imagery, the destructive nature of cancer cells is captured in an essence that borderlines on being distressing. The primary objective is to elevate awareness about the disease, emphasizing the emotional and physical toll it takes on those who are affected by it. By employing such a stark and impactful visual metaphor, Pathkind Labs aims to rattle the cage of ignorance and send out a distinct yet out-loud message that's replete with the cognizance of cancerous art that breaks apart lives one-too-many.
This professional campaign titled 'World Cancer Day' was published in India in February, 2024. It was created for the brand: Pathkind Labs, by ad agency: Social Panga. This Content, Design, and Digital media campaign is related to the Health industry and contains 5 media assets. It was submitted about 1 year ago by Naina.
Credits
Brand: Pathkind Labs
Head of Digital: Kapil Dev
Digital Marketing Manager: Namita Acharjee
Agency: Social Panga
Brand Solutions: Naina Chamyal, Rajan Bagga
Copywriter; Prahaas Srivastav
Art Director: Vipin Mohan
