Description
Today, Primark, the international clothing retailer that offers quality fashion at value prices, launched its first brand campaign in the United States, entitled ‘That’s So Primark’.
The beloved Irish brand, founded in Dublin 55 years ago, has become a household name throughout Europe, with over 445 stores across 17 countries. Now as the retailer is working towards its American ambition of 60 stores in the US, Primark is introducing itself to American consumers and inviting them to fall in love with Primark’s value, quality and style. ‘That’s So Primark’ is an extension of the brand’s global creative platform with an aim to educate Americans on what it means to be “so Primark.”
This professional campaign titled 'That's So Primark' was published in United States in August, 2024. It was created for the brand: Primark, by ad agencies: VCCP and VCCP US. This 360°, Film, and Integrated media campaign is related to the Fashion industry and contains 2 media assets. It was submitted 4 months ago.
Credits
CAMPAIGN TITLE: That’s So Primark
CLIENT: Primark
GLOBAL DIRECTOR OF MARKETING: Wendy Duggan
GLOBAL CHIEF CUSTOMER OFFICER: Michelle McEttrick
GLOBAL BRAND CONSULTANT: Gemma Tedder
GLOBAL HEAD OF CREATIVE: Steven Jones
US HEAD OF MARKETING: Rene Federico
US BRAND COMMUNICATIONS PARTNER: Julia Nayer
ADVERTISING AGENCY: VCCP US
CHIEF CREATIVE OFFICER: Jed Grossman
GROUP CREATIVE DIRECTOR: Gianmaria Schonlieb
SENIOR COPYWRITER: Caroline Johnson
ART DIRECTOR: Taylor Dahl
DESIGNER: John Olson
DIGITAL CONTENT CREATOR: Gabriele Wiedenmann
PROJECT MANAGER: Anna Carnochan
DIRECTOR OF BUSINESS AFFAIRS: Cara Orlowski
BUSINESS AFFAIRS MANAGER: Ricky Meyer
EXECUTIVE PRODUCER: Jessica Ambrose
SENIOR PRODUCER: Zach Zutler
GROUP ACCOUNT DIRECTOR: Maxie Estes
ACCOUNT SUPERVISOR: Emily Menken
GROUP STRATEGY DIRECTOR: Emma Greenwood
SENIOR BRAND STRATEGIST: Alyssa Ritchie
PHOTOGRAPHY: Laird and Good Company
PHOTOGRAPHER: Mark Leibowitz
HEAD OF BUSINESS DEV/EP: Kirsty Meares
PRODUCER: Casey Unterman
ON-SET PRODUCTION MANAGER: Frankie Crichton
PRODUCTION COORDINATOR: Maddie Echeverria
FILM PRODUCTION: Ridley Scott Associates
DIRECTOR: Tom Dream
CINEMATOGRAPHER: Bill Pope
PRESIDENT/EXECUTIVE PRODUCER: Luke Ricci
EXECUTIVE PRODUCER: Jenni Sprunger
HEAD OF PRODUCTION: Sarah Morrison
LINE PRODUCER: Andreas Attai
SALES REPRESENTATIVE: 1961
EDITORIAL: Cartel
EDITOR: Nick Deliberto
ASSISTANT EDITOR: Elle Nava
MANAGING DIRECTOR: Lauren Bleiweiss
EXECUTIVE PRODUCER: Viet-An Nguyen
PRODUCER: Julie Zivic
SOUND DESIGN & MIX: Barking Owl
SOUND DESIGNER: Stuart St. Vincent Welch
MIXERS: Elizabeth McClanahan & Bill Flynn
EXECUTIVE PRODUCER: Ashley Benton
JR. PRODUCER: Jenna Pangilinan
MANAGING DIRECTOR: Carol Dunn
MUSIC SUPERVISION: Walker
MANAGING DIRECTOR: Sara Matarazzo
SENIOR EXECUTIVE PRODUCER: Stephanie Pigott
SENIOR PRODUCER: Danielle Soury
BUSINESS AFFAIRS MANAGER: Deanna Romine
ARTIST: Nancy Wilson
SONG: ‘(You Don’t Know) How Glad I Am’
COLOR: Rare Medium
COLORIST: Ayumi Ashley
COLOR PRODUCERS: Nubia Lima & Evan Bauer
COLOR ASSISTANT: Alex Frankland
ONLINE & FINISH: Framestore
FLAME ARTISTS: Toby Brockhurst & Luca Pelegatta
EXECUTIVE PRODUCER: Brittney Walker
PRODUCER: Valia Brinck
