Will Meets Way

X&O Co. and Alibaba.com share the stories of small business owners from across the United States in Alibaba.com’s new digital campaign promoting the services they offer entrepreneurs looking to grow their business. In the campaign, small business owners share the inspiration, challenges and triumphs of their entrepreneurial journey, and how choosing Alibaba.com for their sourcing needs helped them achieve their dream business. The “where there’s a will, there’s a way” spirit of these entrepreneurs was captured for the campaign with a similar attitude, as development included travel to 16 different cities in 20 days to pull everything together from idea to final assets in just one month.