Description
Burger King Brazil, has proposed Whopper lovers to change the name of McDonald’s Island, a remote volcanic island between Madagascar and Antarctica. The famous fire-grilled burgers brand claims that a place with real fire should be called Whopper Island.
In the campaign, created by DM9 Brazil, Burger King invites consumers to participate renaming the island on Google Maps. By covering the island coordinates “53º04'35.69"S 73º30'49.18", it’s possible to comment on the location with #IlhaWhopper and win a Whopper discount coupon.
In a mockumentary style the campaign gives more details about the island and shows a special Whopper delivery to the island keepers, the only authorized people in order not to disrupt the region's ecosystem. “If anyone deserves a hot, fire-grilled burger, it’s this team that takes such good care of our volcanoes,” joked Juliana Cury, CMO of Burger King.
This professional campaign titled 'Whopper Island' was published in Brazil in January, 2024. It was created for the brand: Burger King Brazil, by ad agency: DM9. This Integrated medium campaign is related to the Food industry and contains 5 media assets. It was submitted 3 months ago.
Credits
Client: Burger King
Agency: DM9
Title: Whopper Island
CCO: Icaro Doria
COO: Thomas Tagliaferro
CEO: Pipo Calazans
Creative VP: Laura Esteves
Executive Creative Director: Nina Lucato
Head of art: Philippe Demar
Creation: Laura Esteves, Diego Guerhardt, Pedro Rosadas, Bruno Anibal, Caio Stucchi-Zucchi, Caique Llaguno, Gus Souza.
Content: Jader Crivellaro, Jussara Coutinho, Vitoria Merola.
Service: Michel Issa, Danielle Florido Aragon, Lonquem Lucio Alves, Fabiana Vieira.
Project Manager: Paula Lopes, Evelma Silva
Media: Renata Valio.
Electronic production: Anna Ferraz, Isabela Ximenes
Graphic production: Breno Ferreira, Flávio Rocco
Assembler / Editor: Thiago Hasegawa, Felipe Jardim
Sound Producer: Shuffle Audio
Illustration: Olho Bala
Approval: Juliana Cury, Pedro Henrique Laguardia, Juliana Gonçalves Monteiro, Guilherme Villa, Lucas Bayo
