Whoosh

Tesco continues to hero home hobbyists in the next instalment of its ongoing marketing activity for on-demand delivery service, Whoosh.

Once again, we’re back in the homes of urbanites who have far better things to do pursuing their passions, than popping to the shops.

In Pottery, our hapless artist throws herself into every project with gusto. Her current love? Pottery. Yes, she’s not very good. But when she sits down at that wheel? She feels utter joy with every spin – the messier the session, the better.

In Martial Arts, our young Karate ‘pro’ just wants to stay home to master her skills. Yes, it took her four years to move beyond a white belt. And yes, she has no idea if she’ll ever move from yellow to green. But that hasn’t stopped her transforming her living room into a home studio, or throwing herself into every move.

In Buffalo, our hero’s bag is everything cowboy. The films, the clothing, the lassos, even the plants. We catch them in a moment when they’re perfecting their rodeo, riding high on a bucking bronco that they’ve rigged up in their living room.

For our Self-Care hero, it’s all about quality Me Time. Their home is a shrine to all things zen – and they’re getting pretty damn good at towel animal tying. We catch him when he’s rigged up a self-build jacuzzi in his living room… and gone for it with all the bubbles.

The campaigns will run as sponsorship idents for Channel 4 Comedy, with further activity planned across the year. Directed by Daniel Lundh, the work was overseen by BBH’s deputy executive creative director Felipe Guimaraes, art directed by Laura Canciglia, and written by Hannah Worthington.