Description
For the past five years, Boursorama Banque has been capitalising on the territory of customer recommendations and positioning itself as “The bank you want to recommend”; more than half of its new customers join on the recommendation of someone close to them.
After Brad Pitt in 2019 and Mike Tyson in 2021, this year, it is none other than Jean Dujardin who is at the heart of the campaign.
Through a film directed by Jean-Baptiste Saurel, we go behind the scenes of a Hollywood blockbuster: the next Boursorama Bank ad. The only problem is that Jean Dujardin cannot be found for the final scene. Among the many sets and filming locations, we follow the assistant director as she searches for him.
The campaign, orchestrated by iProspect, has been on air since 30 October. It consists of a film in several formats (66″, 35″, 25″, 20″ and 12″) that can be seen on TV, in the cinema and on social media. It will also be supported by a poster campaign launching on 21 November.
This professional campaign titled 'WHO BETTER THAN JEAN DUJARDIN TO RECOMMEND BOURSORAMA BANQUE?' was published in France in November, 2022. It was created for the brand: Boursorama Banque, by ad agency: Buzzman. This 360° medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 2 years ago.
Credits
BOURSORAMA BANQUE
Managing Director Benoit Grisoni
Deputy Managing Director Caroline Zanaret-Giros
Marketing & Communication Director Xavier Prin
Communication & Conquest Marketing Director Stéphanie Demmerlé
Brand Communication Officer May Khalil
Acquisition Manager Mathieu Deschamps
Media Communication Officer Sophie Fere
BUZZMAN
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Tristan Daltroff & Louis Audard
Art Director Louis Audard
Copywriter Tristan Daltroff
Art Director Assistant Vincent Tavernier
Associate Director Isaure Goetz
Account Director Clémence Defline
Account Manager Adrien Meunier
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Anouck Vallez & Marie Smid
Head of Production Vanessa Barbel
TV Producer Ayman Jaroudi
Print Producer Assya Mediouni
Print Producer Charlotte Chadeau
Film Production BIG PRODUCTION
Director Jean-Baptiste Saurel
Producer Nizar El Tayeb
Sound Production THE
Photographer Antoine Delloye
