Description
Independent creative agency Little BIG Engine has created a marketing campaign for Hooked on Phonics, a spoof PSA that’s the first ever to educate, entertain, and acknowledge the brand’s role in pop culture. The 30-second ad and one 120-second spot are airing on Facebook, Youtube and connected TV.
Hooked on Phonics has been deeply rooted in different forms of broadcast media placements over the last 35 years, but this is the first time the educational brand has experimented with humor and an entertainment angle to attract parents and teachers. They have mostly used direct-response advertising.
This professional campaign titled 'When you're Hooked on Phonics...' was published in United States in February, 2022. It was created for the brand: Hooked on Phonics, by ad agency: Little Big Engine. This Film medium campaign is related to the Education industry and contains 1 media asset. It was submitted about 3 years ago.
Credits
Agency: Little Big Engine
Creative Director/Writer: Patrick Maravilla
Creative Director/Art Director: Brandt Lewis
Production Company: Little Big Engine
Director: Little Big Engine
Producer: Zip Films
Editor: Cosmic Pictures
Director of Photography: Munn Powell
