Description
At the top of the most visited countries in the world, this summer again the world is heading to France.
And for these tourists lacking direction, if there is one place where they will feel at home it is at McDonald’s.
To welcome them and make them feel at home, McDonald’s France and its agency DDB Paris, twisted its brand signature from “Come as you are” to “Welcome as you are” in a 360 campaign.
An OOH and digital campaign, deployed in more than 10 languages plays with humor on the local consumption habits of McDonald’s consumers around the world while on social, the French menu is presented in various languages using the AI tool HeyGen.
In all our restaurants our crew members will “welcome you as you are” in more than 26 languages, wearing this message on their t-shirt, caps, and badges specifically designed for the occasion.
Finally, a TV film shot with the Anglo-American duo Bradley & Pablo (who worked with Rosalia, Harry Styles and Dua Lipa among others) highlights the universal side of the brand. As true as in France the brand is called “McDo”, abroad everyone has their nickname to talk about their favorite burger brand. The film shows tourists searching for their “Mickey D’s”, “Makudo”, “Mecces” facing very perplexed French locals, before the iconic Big Mac brings everyone together.
This professional campaign titled 'Welcome as you are' was published in France in August, 2024. It was created for the brand: McDonald's, by ad agency: DDB Paris. This 360°, Integrated, and OOH Outdoor media campaign is related to the Food industry and contains 2 media assets. It was submitted 9 months ago.
Credits
Brand : McDonald’s France
Marketing team : Jean-Guillaume Bertola, Clément Brossard, Leila Abdallaoui, Sophie Giry, Clémentine TeissedreDalou, Lorna Fontybosch
Agency : DDB Paris
Chief creative officer and co-president: Alexander Kalchev
Creative directors : Delphine Tabutin, Mélanie Pennec
Artistic director : Nicolas Malcorps
Copywriter : Lucille Ortega
Junior artistic director : Chloé Vomscheid
Assistant artistic director : Mia Mercuri, Kevin Audric
Account leads : Paul Ducré, Mathieu Bliguet, Annaëlle Rivoal, Louise Cassola
Social strategist : Elise Lassimoulie, Celine Male, Edouard Frapier
Strategy director : Cédric Ledoux
Agency producers: Corinne Persch, Lucie Daumas
Sound Production : Studio 5
Sound Engineers : Cédric Boit, Clément Reynaud, Alexandre Vicart, Josselin Tange
Music supervisor: Marine Cremer
Print producers: Julie Pacton
PR: Romana Kügerl
Production : La/Pac
PRODUCTEUR CEO : Jérôme Denis
DOP : Daniel Fernandez Abello
Culinary stylist: Valery Drouet
