Description
We all know McDonald’s does so much more than sell burgers, and their workers do so much more than just serve them. Building on last years, ‘Through the Arches’ campaign, along with our friends at TBWA\ANG, we wanted to highlight the lives of three diverse McD employees and showcase the different feel-good moments in their lives, both in and out of work. Therefore, by illustrating these unique aspects of their lives, including hobbies, friends, family & school, as well as the supportive community of co-workers who take pride in their work, our aim was to challenge the misconceptions of what it’s like to work at McDonald’s, as well as tackle the negative perception of being a McDonald’s worker.
This professional campaign titled 'We serve more than burgers ' was published in Malta in May, 2024. It was created for the brand: McDonald's, by ad agencies: MAKA and TBWA\ANG. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Agency - TBWA\ANG
Client – McDonald's Malta
Campaign Concept – TBWA\ANG
Video Creative Treatment - MAKA
Agency Account Executives – Louise Cachia, Luke Pavia Aloisio
Agency Creatives – Bryan Wolfgang Reiter, Leanne Bondin
Production Heads
Video Creative Producer - Sean Aquilina
Head of Production - Maria Vella
Senior Video Creative Director - Matthew James Ellul
Video Creative Director - Michael Grech
Main Cast – Mikela Riolo, Adrian Dominicus, Ann Depasquale
Director of Photography - Sean Aquilina
Set Decorator - Martina Zammit
Project Coordinator - Victoria Schembri
Post Producer - Jake Vassallo
Jr.Project Manager - Julia Camilleri
Production Crew
Camera Assistant - Randall Degabriele
Gaffer - Owen Michael Grech
Hair & MakeUp – Lara Licari
Secondary Cast – Isaiah Riolo, Christina Despott, Chenille Zumyat, Leah Mifsud
Background Cast - Ysamin Magdi, Kirsty Nkwocha, Samuel Borg, Ylenia Zammit, Dane Camilleri Dawes, Maureen Cassar
Post Crew
Video Editor - Jake Vassallo
Color Grading - Miheer Ranade
Sound Mastering – Matthew Borg Brincau
Voice Over Artist – Lara Aguis
