Description
Brand development research and planning uncovered the new positioning, “Deeply Invested,” which reflects CLA’s dedicated relationship with its clients. In the integrated campaign, titled “We’ll Get You There,” a riderless bicycle is brought to life with practical effects and computer animation on a tour of the many industries CLA serves, from construction sites to hospital halls to government corridors.
The campaign launches today with a 30-second video that will debut online and subsequently run across national cable and connected TV. Additional creative elements include streaming audio, podcasts, print ads, high-impact display banners, and interactive social posts.
This professional campaign titled 'We'll Get You There' was published in United States in May, 2022. It was created for the brand: CLA, by ad agency: The Shipyard. This Digital and Integrated media campaign is related to the Professional Services industry and contains 4 media assets. It was submitted almost 3 years ago by Lynne Collins.
Credits
Chief Creative Officer: Dave Sonderman
Exec. Creative Director: Ryan Conover
Creative Director: Tony Sharpe
Assoc. Creative Director: Eric Davis
VP Production: Liz Ross
Senior Designer: Amanda Mazzola
Production Designer: Elizabeth Kim
Senior Producer: Jackie Robles
Senior Digital Producer: Kyle Vicioso
VP, Group Account Director: Lauren Banks
Account Director: Dave Ronk
Senior Account Manager: Andrew Hulse
Project Manager: Amanda Crist
EVP Media Services: Ross Capers
Media Planner: Lauren Golda
Associate Creative Director at The Shipyard: Dan Crumrine
Production Company: Joyrider Films
Joyrider Films Director: Ruairi Robinson
Joyrider Films Executive Producer: Spencer Friend
Audio: Bounce Sound Studios
Bounce Sound Studios Post Engineer: Mark Ruff
Bounce Sound Studios Audio Engineer: Jason Hoban
Bounce Sound Studios Producer: Michael Azzato
Visual Effects/CG: Coffee & TV
Visual Effects/CG Lead Artist: Shannen Ward
Digital Postproduction: Spillt
Spillt Executive Producer: Kate Swift
Spillt ACD: David Rickles
