Description
Directed by Olivia Wilde, ‘Water Girl’ is Olivia’s first endeavor directing an automotive commercial.
As a brand that has always bucked convention, Volkswagen SUVs are made to do anything but fit in. Instead of typical car ads that highlight the features of a car, ‘Water Girl’ harnesses real human storytelling. In this way, the VW Atlas stands out as the family SUV with the space and style that enables you to show up for those you care about in your own way.
Debuting during the Olympics broadcast this coming Sunday July 28, ‘Water Girl’ shows a little girl filling up 17 eclectic vessels with water and loading them into a Volkswagen Atlas. It’s later revealed that she is the Water Girl for her sister’s soccer team. Much like the Atlas, the hero and her cups are anything but conventional, in the best possible way.
This isn’t a series of spots where reality is exaggerated, these are real girls, captured in all their glory. They don’t feel the pressure to behave a certain way and are given the freedom to be themselves. These spots are just as much about the families that would buy a car that stands out and plays by its own rules, as they are about the car itself.
With Olivia Wilde at the helm, the campaign was developed and created predominantly by a team of women, both on the creative and production side. In a male-dominated space, having a women-led team brings a freshness and authenticity to the advertising, not often seen or celebrated in automotive.
Olivia’s signature charm is highly visible in ‘Water Girl’. Her unique talent for authentic casting adds immense depth to the spot. Ensuring that the work felt genuine, it was equally important to Olivia to portray the lead, in a way that felt like they had been plucked directly from the real world, for the viewers to observe her in a special moment.
This professional campaign titled 'Water Girl' was published in United States in July, 2024. It was created for the brand: Volkswagen Group of America, by ad agency: Johannes Leonardo. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 10 months ago.
Credits
Client: Volkswagen Group of America
President and CEO: Pablo Di Si
Chief Sales & Marketing, Officer Volkswagen North America: Andrew Savvas
CMO & SVP, Customer Experience & Brand Marketing: Rachael Zaluzec
Director, Brand and Retail Content: Jennifer Clayton
Brand Content Manager: Chanel Barresi
Brand Content Sr. Specialist: Ladan Rafei
Advertising Agency: Johannes Leonardo
Co-Founder & Co-Creative Chairman: Jan Jacobs
Co-Founder & Co-Creative Chairman: Leo Premutico
Executive Creative Director: Jonathan Santana
Group Creative Director: Zoe Kessler
Associate Creative Director: Zoe Myers
Associate Creative Director: Katyana O'Neill
Design Director: Olga Vladova
Designer: Manny Sodhi
Head of Production: Tasha Cronin
Group Executive Producer: Rebecca O'Neill
Senior Producer: Haley Harris
Associate Producer: Nana-Saa Kessie
Director, Business Affairs: Alesa Blanchard-Nelson
Sr Business Affairs Manager: Denise Klapp
Sr. Project Manager: Alexis Palew
Head of Account Management: Sam McCallum
Group Account Director: Jackson Klein
Account Director: Mal Gretz
Account Supervisor: Carly Goodman
Account Manager: Devon Houston
Chief Strategy Officer: Dan Ng
Group Strategy Director: Mary Bakarich
Strategy Director: Justin Engel
Communications Strategy Director: Cooper Lemon
Sr. Brand Strategist: Jaime Chou
Director of Product Information: Ryan Callahan
Director of Communications: Grace Robert
Public Relations Associate: Morgane Texier
Film Production Company: Anonymous Content
Director: Olivia Wilde
EP / Managing Director: Eric Stern
VP Commercials: SueEllen Clair
Head of Production: Ena Nicole Abadjian
Producer: Saul Germaine
Director of Photography: Chris Blauvelt
Production Designer: KK Barrett
Costume Designer: Erin Benach
Editorial Company: Cabin
Editor: Chan Hatcher
Edit Assistant: Katie Pehowski
Senior Producer: Marianna Terenzio
Executive Producer: Hope DuHaime
Head of Production: Lisa Barnable
Finish/VFX/Color Grade: Blacksmith
Head of Production/EP: Perry Tate
Producer: Kevin Liu
VFX Supervisor: Rob Hodgson
2D Lead: Lee Towndrow
2D Assist: Dylan Nett
Production Coordinator: Hadley Puccio
Color: Harbor
Senior Colorist: Adrian Seery
Lead Senior Color Assist: Joni Brandenberg
Color Assists: Elizabeth Hickey, Scarlett Thiele
Color Producer: Max Hadson
EP, Advertising Color: Nadia Dabibi
Audio Finishing: Sonic Union
Audio Mixer: Rob DiFondi
Head of Production: Pat Sullivan
Music Supervision: Groove Guild
Music Supervisor: Al Risi
Licensed Track: "Magalenha" by Sergio Mendes
