Description
Doritos now come in a new flavor: Wasabi. The century-old ingredient of Japanese cuisine inspires the new ad campaign almost fully designed in the Japanese language, created by AlmapBBDO and produced by The Youth. Everything from the visuals, to the movie, to the actions conceived specially for the launch, is a reference to elements in Japan’s pop culture, which take on a good-humored, light-hearted twist. There is virtually no Portuguese word to be found in any spot for the campaign. The purpose is to look as though it was made in Japan, in a display of New Doritos’ originality.
This professional campaign titled 'Wasabi' was published in Brazil in September, 2020. It was created for the brand: Doritos, by ad agency: BBDO. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 4 years ago.
Credits
Advertising Agency: AlmapBBDO, Brazil
CCO: Luiz Sanches
ECD: André Gola, Pernil
Creative Director: Fernando Duarte, Henrique Del Lama
Creative Team: Bruno Bizuti, and Lucas Andrade
Illustration: Fábio Vido
Production: Vera Jacinto, Diego Villas Bôas, Vanuza Passos
Account: Fernanda Tedde, Tatiana Vidonscky, Ana Carolina Bergmuller, Rafaella Cioffi, Julia Reis
Media: Fábio Urbanas, Mauricio Felicio, Mariela Fernanda, Bruno Doretto, Mariza Akemi, Carolina Vartanian, Anderson Quaresma, Natalia Santos Barbosa de Sá
Planning: João Gabriel Fernandes, Mariana Corradi, Thassio Rolim
Digital Production: Rodrigo Falcão, Aline Macedo, Raphael Caffarena, Victoria Lopes
Client Approval: Daniela Cachich, Isabella Castilho, Ana Carolina Castanhe, Lais Pinto
Production Company: The Youth
Director: Henrique Bueno
Co-directors: Two Lost Kids
Photography: Yuri Maranhão
Sound production: Jamute
Translation (Japanese): AdTalks
