Description
For a category where “paint is paint,” the last thing it needed was another campaign blending into the wall of just another paint ad. With a superior product like DuraCoat’s Ultima Play, we knew the usual “look at our color range” approach wouldn’t cut it - even though the product has excellent textures and finishes.
But here’s what hit us: in today’s digital era, our precious memories, big wins, and heartwarming stories are mostly hidden away, buried in our phones or memories. We scroll past them daily but rarely give them the spotlight they deserve.
This campaign is all about bringing those moments to life. DuraCoat Ultima isn’t just paint - it’s a canvas that turns your everyday walls into a celebration of life’s moments. With its unique textures and finishes, a wall can become a beautiful backdrop for those moments.
It’s about giving everyone a chance to create their “Wall of Fame” rather than keep your proudest moments tucked away. Whether it’s your kid’s first drawing, a family photo that makes you smile, or the certificate from when you crushed it at work - these stories deserve to be seen, shared, and celebrated every day.
This professional campaign titled 'Wall of Fame' was published in Kenya in October, 2024. It was created for the brand: Basco Paints Company, by ad agency: Creative Edge - FCB Nairobi. This 360° medium campaign is related to the Industrial industry and contains 5 media assets. It was submitted 6 months ago.
Credits
Brand: Duracoat Ultima Play by Basco Paints
Agency: Creative Edge | FCB Nairobi, Kenya
Chief Executive Officer: Prital Patel
Executive Creative Director: Shameem Muhammad
Creative & Digital Team: Akil, Elvis, Hillary, Marisa, Arnold, Joy, Minahil
Copywriters: Rohan D’Souza, Edward Oyugi, Sagiroy Λ.L.T , Agnes
Account Leadership: Glenn Vidali, Frank Kinyanjui, Adnan
Strategy Team: Collins Wafula, David Wantahe
Production House: Fingerprint Films, Madhukar Kotian, Kunal Sawant, James Mbawi
