Description
In Xbox’s Wake Up, directed by David Fincher and Romain Chassaing, a wonderfully off-beat fairy tale unfolds: Horatio, a rat, rekindles his humanity through the joy of gaming. We follow Horatio through a day in the rat race: a packed commute, the drudgery of the office, a rushed lunch at his desk. The mundanity is interrupted by glimpses of mysterious gamers—the only humans we see amongst the rats. After a long day, Horatio powers on his Xbox on his Samsung OLED TV and connects with his friends. A much-needed dose of fun transforms him into the human he always was.
This professional campaign titled 'Wake Up' was published in United States in April, 2025. It was created for the brand: Xbox, by ad agency: Droga5. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 11 days ago.