Vision Redefined: See the Future, Share the Moment
Description
The project creatively envisions eyewear as a metaphorical lens through which users engage with social media. The concept highlights how social media platforms influence and filter our perceptions of reality, much like how glasses enhance or alter vision. By using this metaphor, the project draws attention to the curated nature of online content, offering a unique perspective on the impact of digital interactions on daily life.
Visually, the project features sleek and modern design elements, making the glasses a symbol of style and technological sophistication. This approach is aimed at a tech-savvy, fashion-conscious audience that blends digital culture with lifestyle choices. The concept is ideal for ads targeting younger demographics who are deeply immersed in social media, offering a playful yet thought-provoking take on the way we see and experience the world through digital lenses.
This student campaign titled 'Vision Redefined: See the Future, Share the Moment' was published in Saudi Arabia in October, 2024. It was created for the brand: KADHY GLASSES, . This Content and Design media campaign is related to the Health and Media industries and contains 18 media assets. It was submitted 7 months ago by Helwa: Abdullah Helwa.
Credits
Graphic Design: Abdullah Helwa
Copywriter: Abdullah Helwa
