VESTE AS BRABAS

Adidas Brazil, in partnership with Ogilvy Brazil, present a new campaign for its sportswear line focused on diversity. "Veste as Brabas" celebrate the authenticity and the essence of strong Latin women.
To build the campaign narrative, Ogilvy was inspired by the song "Liberty" by the rapper, influencer, black and feminist Drik Barbosa @drikbarbosa. The video clip is a manifesto in which she deals with female freedom: a form of existence without barriers.
"The Latin women are recognized for their determination, and they are constantly looking for free expression. And all the clothes from Adidas "Veste as Brabas” line reflect this, the spirit of freedom on the Latin female body. And this clothing line allows greater comfort and flexibility for sports, whatever the modality or daily use”, comments Daniela Valsani, Senior Commercial Director at Adidas Brazil.
“Veste as Brabas” will be launched on the brand's main social platforms and the entire production is mostly female. We count with the participation of leading women such us: Drik Barbosa, rapper, black woman, and activist; Ester Dias, actress, sportswoman and black woman; Alexandra Gurgel, activist, journalist, influencer and responsible for the "Free Body Movement", and Eloyza, black woman, skater and runner.
"This collection came to make history in the women's sports market. We put a lot of work and passion on this, to make sure that all the people involved will be inspired. All the team needed to be primarily women. Women like us, who were inspired and that opens opportunities to other "brabas”. Therefore, we can make sure that all girls will be represented and proud of their bodies. We do not need to fit into patterns, everybody is free and deserves love and respect”, highlighted creative duo from Ogilvy Brazil, Nayla Alana, Senior Art Director, and Roberta Magalhães, CopyWriter