Various collateral assets for "Vaping Is Cringe," including billboards, display, Meta, and Twitch ads.
Vaping Is Cringe: Chef
Vaping Is Cringe: Dancer
Vaping Is Cringe: Gamer
Vaping Is Cringe: Makeup Artist
Description
Think back to life as a teenager. None of us wanted to be like our parents, much less caught doing something they did. This anti-vaping campaign captures that sentiment, spotlighting older adults who are unhealthy in appearance and using a vape, to show how uncool vaping actually is. To drive the point home, these adults are dressed in contemporary clothing that teens wear, and using Gen Alpha brain rot to express their excitement. The cooler they try to look, the more cringeworthy vaping becomes. We’re striking a tone so sardonic and awkward it’ll actively discourage teens from vaping.
This professional campaign titled 'Vaping Is Cringe' was published in United States in November, 2024. It was created for the brand: Mississippi State Department of Health, by ad agency: Mad Genius. This Digital, Film, and OOH Outdoor media campaign is related to the Health, Public Interest, and Tobacco industries and contains 5 media assets. It was submitted 6 months ago by Creative Director: James Ninness of Mad Genius.
Credits
Advertising Agency: Mad Genius
Production Company: Mad Genius
Creative Director: James Ninness
Directors: David Matthews & Sam Ingram
