Vape is the toxic friend you don't need.
Agency: Publicis
Description
Despite vapes being illegal in Singapore, vaping has gained popularity among youths so much so that it has become an inseparable companion. So in getting youths to reevaluate their relationships with vapes, we liken the habit of vaping to a toxic friendship through a therapy session where a young man opens up about his relationship with a noxious friend.
This professional campaign titled 'Vape is the toxic friend you don't need.' was published in Singapore in February, 2023. It was created by ad agency: Publicis. This Digital medium campaign is related to the Health, Public Interest, and Tobacco industries and contains 1 media asset. It was submitted almost 2 years ago by Creative director: Etienne Lesourd of Publicis Singapore.
Credits
Advertising agency: Publicis Singapore
ECD: Adrian Yeap
CD: Etienne Lesourd
Art director: Wilson Lai
Copywriter: Joo Xuan Chong
Account director: Michelle Tan
Account manager: Michelle Ngu
Producer: Kit Yee Chow
Production: Plug + Play Productions
Director: Peggy Goh
Sound production: Fuse Singapore
