Description
On the occasion of World Sparrow Day, Climate Par Charcha (India's first youth led climate education program) shared this educational poster to highlight the decline of house sparrows due to urbanization, habitat destruction, and pollution.
It takes the form of an AI-generated image prompt, where a user attempts to create an image of "sparrows gathering at balcony," but an error message appears instead. The message humorously but powerfully states that AI cannot generate many sparrows because human negligence has led to their decline.
This professional campaign titled 'Vanishing Chirps' was published on March 20, 2025. It was created for the brand: Climate Par Charcha, by ad agency: Illumineye Communications LLP. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 days ago by Founder: Rohan Agarwal of Illumineye Communications LLP..
Credits
Production Company: Illumineye Communications LLP
Creative Concept: Rohan Agarwal
Copywriter: Adiba Kashif
