"Made For More" By MONO

Minneapolis-based creative agency MONO worked with Valspar for its newest campaign, “Made for More.” The campaign for industry-leading paint and coatings brand Valspar targets DIY enthusiasts of all ages, specifically those experiencing paint decision paralysis.

Picking the right paint color for your walls is no simple task considering that even white has thousands of shades. The average person takes roughly one hundred days to lock down a paint color and finish a project, and 71% of consumers need confidence in a color choice before starting a project. For Valspar, getting paint chips into the hands of the consumers (through its free paint chip delivery service) is key to driving consumer experimentation and, ultimately, preference for the brand and its breadth of products.

Nothing is more intimidating than choosing the right paint color, and with so many colors to choose from, picking the right one is often a daunting task. Consumers want confidence that they are making the right color decision. The "Made for More" campaign, which includes broadcast and social media videos, brings Valspar paint colors to life in a unique, memorable, and humorous way using paint names as a jumping off point. It’s not beige but Classic Khaki, not blue, but Pool Party. The campaign envisions what would happen if these paint color names manifested themselves in fun and unexpected ways to help DIYers find the perfect one.