Behind The Scenes
Description
Part of a co-brand initiative with Visa and WISE. Staring World Cup soccer superstar, Debinha, the campaign highlights the benefits of using Wise for international travel and will see us active across a variety of channels in Brazil, including PayTV, Cinema, Out of Home and Digital, in the run-up to the Olympics. Shot in the Viracopos International Airport outside of Sao Paulo, Brazil.
"Wise is aware of the global passion for Brazilian football, which transcends borders and unites people from different cultures. With the creative concept of this campaign, we want to recapture the nostalgia of a brilliant era of football, and connect with an equally inspiring reality, represented by Debinha , a player with an international career and a star in women's sports."
This professional campaign titled 'Vai Debinha' was published in Brazil, United Kingdom, and United States in June, 2024. It was created for the brands: Visa and Wise, by ad agencies: BBDO and No Idea. This Film, OOH Outdoor, and Print media campaign is related to the Electronics, Technology, Finance, and Sports industries and contains 6 media assets. It was submitted 7 months ago by Storyverse Architect: Jonny Zeller of Champage & Gyoza.
Credits
Client: Wise, Visa
Creative Agency : No Idea
Media Agency: BBDO
Production Company: MOL
Executive Producer: Galileo Giglio, Joaquim Carriço
Director: Jonny Zeller
Director of Photography João Frölich
WISE:
Media Director: Alessandro Battaglia
Product Market: Helene Romanzini
Strategy Director: Ana Sá Macedo
Communications Director: Mayra Gasparini Martins
Creative Producers: Ben Jones and Charlie De Grussa
VISA:
Denise Estado de Freitas
Fernanda Francisco.
NO IDEA
Galileo Giglio
Nathália Duarte
Lucas Duarte
Felipe Zorzi
Rodrigo Sens
MOL
Executive Producer: Galileo Giglio, Joaquim Carriço
Director: Jonny Zeller
Director of Photography João Frölich
Producer: Tim Frazier
Project Manager: Simone de Angelis
Photographer: Haley Blavka
