Description
Splenda wants to position itself in the minds of young men who care about his physical figure, how we do it? Associating the main benefit of Splenda to a context where they feel identified: the prevention of a pregnant belly.
This student campaign titled 'Unwanted Bellies - Wallet, Unwanted Bellies - Pants' was published in Dominican Republic in August, 2018. It was created for the brand: Splenda, by ad school: The Atomic Garden. This Print medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted over 6 years ago.
Credits
Advertising School: The Atomic Garden, Santo Domingo, Dominican Republic
Creative Director / Art Director / Copywriter: Scarlet Germán
Photographer: Luiggi Chávez