Unofficial Rebranding and Campaign Strategy
Misr Cafe New Logo
Misr Cafe New Logo
Social Media Ad
Increasing social media engagement Visual
Highlighting Boycott alternatives Visual
Targeting coffee enthusiasts Visual
Instant Preparation Coffee Visual
ATL: Billboards Street Marketing
ALT Marketing
ALT Marketing
ALT Marketing
Description
Campaign Slogan: "قـهـوة كـل مـصـري"
Objective:
The primary objective of the "قـهـوة كـل مـصـري" campaign is to highlight the coffee brand's commitment to meeting the diverse needs and preferences of its audience. The campaign will emphasize the brand’s versatility, quality, innovation, and customer-centric approach to ensure every coffee lover finds exactly what they desire in their coffee experience.
Target Audience:
Coffee enthusiasts of all ages
Health-conscious individuals
Sustainability-minded consumers
Busy professionals
Boycott Supporters
Key Messages:
resourcefulness: Our coffee products are designed to suit every taste and brewing method.
Quality: We ensure premium quality in every cup, backed by rigorous quality control and expert endorsement.
Transparency: Our customers are continuously updated by all actions.
Sustainability: We prioritize eco-friendly practices and sustainable sourcing.
Customer-Centric: We listen to our customers and tailor our products to meet their needs.
This student campaign titled 'Unofficial Rebranding and Campaign Strategy' was published in Egypt in July, 2024. It was created for the brand: Misr Cafe, . This Design, Digital, and Experiential media campaign is related to the Food and Other industries and contains 11 media assets. It was submitted 5 months ago.
Credits
Advertising Agency (School): EPSF
Production Company: Misr Cafe, Cairo, Egypt
Art Director: Salma Ashraf / Ibraheem Alhady
Identity Developer: Salma Ashraf
Graphic Designers: Salma Ashraf / Khaled Yasser / Shaimaa Gomaa
