Description
NERDS® candy is back at the Big Game in 2025, and ready to take viewers on another multisensorial experience to 'unleash their senses', highlighting the fan-favorite NERDS® Gummy Clusters™ candy. The 30-second spot titled "Wonderful World of NERDS" is the brand's second Big Game ad and follows last year's incredible fan response and continued fandom for the brand. The ad is expected to air in the third quarter and brings to life the unexpected union of when crunchy NERDS meet a gummy center to deliver an epic experience full of something wonderful.
The campaign starts with a teaser video featuring chart-topping singer-songwriter Shaboozey enjoying a bag of NERDS Gummy Clusters product while strumming his guitar. As he takes a bite into the crunchy, gummy goodness of NERDS Gummy Clusters candy, a magical melody bursts from a retro jukebox, and a NERDS character appears on his guitar, dancing to the beat. A full sensorial experience begins with a mix of colors, sounds, and next-level transformation.
The teaser brings viewers to the brand's 30-second spot, featuring Shaboozey's reimagination of a timeless hit, "What a Wonderful World". The song blends his multi-dimensional musical style with the sounds of a traditional second-line band. Shaboozey's ordinary day goes to the next level after his first bite of NERDS Gummy Clusters candy –as music plays, the NERDS Gummy character leads a second-line band down the street. NERDS characters rush towards Gummy, and the union transforms the whole cityscape into a colorful "Wonderful World of NERDS" full of visuals, sounds, and effects.
"NERDS Gummy Clusters candy are just like my music – a chart-topping and truly different, exciting experience that brings people together in the best way," said Shaboozey. "I couldn't pass up the chance to star in the Big Game spot alongside an iconic brand and NERDS Gummy. I can't wait for everyone to see the ad and hear my take on an iconic song on the world's biggest advertising stage."
NERDS Gummy Clusters Candy Propel Brand to New Heights
This professional campaign titled 'Unleash the Senses' was published in United States in February, 2025. It was created for the brand: Nerds, by ad agency: Digitas Chicago. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 3 months ago.
