Description
Nissin joins in the fun with gamers and proposes an unusual accessory inspired by the packaging of Nissin Yakissoba U.F.O. to amplify the conversation between the brand and the gamer public. In a creative partnership with Dentsu Creative, Nissin has developed an unconventional solution: U.F.O.AM, a foam that can be fitted to headphones to help gamers with the “dented” head effect during gameplays, but warns that the functionality of the accessory is just a joke, as there are no scientific studies to prove its effectiveness.
This professional campaign titled 'U.F.O.AM' was published in Brazil in March, 2025. It was created for the brands: Nissin and Nissin Lámen, by ad agencies: Dentsu and Dentsu Creative. This Design, Digital, and Film media campaign is related to the Electronics, Technology, Food, and Gaming industries and contains 2 media assets. It was submitted about 1 month ago by MktComms Director: Karina Okabatake of dentsu.
Credits
Advertiser: Nissin Foods Brasil Ltda
Product: U.F.O.
Campaign title: UFO AM
Agency: Dentsu Creative
Chief Creative Officer: Ricardo Dolla
Executive Creative Directors: Kojiro Tanoue and Pedro Reis
Art Directors: Gabriel Pedro and Pedro Salviano
Copywriters: Bernardo Medina and Thay Tanure
Social Media: Viviane Teves Frohlich, Camila Nissim and Julia Almeida
RTVC: Juliana D’Antino, Indaiara Pelizario and Marcela Veroneze
BI: Silvia Visani, Bruno Honório, Camille Grillo, Diogo Cruz, Naiky Rigatos
Business: Bruno Panico, Marcella Sousa, Pamella Kacelnikas and Jennifer Areco
Strategy: Marilia Gallindo, Luiza Gentile and Talita Fernandes
Media: Viviana Maurman, Carol Nunes, Gabriele Prospero, Leandro Lourenço, Wanderson Esteves and Ana Beatriz Sant’Anna
Client approval: Kosuke Hara, Yoshimi Miura, Ana Fossati, Daniela Danizo and Tatiana Curi
Production company: Studio Pond
Designer 3D: Lucas Lago
Model: João Costa
Audio producer: Liquo Audio
Creative director: Felipe Engel
Producers: Thiago Lucas e Vicente Dias Jacomini
Business: Nic Bonnet
Voice: Marcelo Meirelles
Website production: DWS
Executive Director: Thiago Winkler
Innovation Director: Victória Aiello
Project Manager: Alvaro Machado
UI/UX Designer: Bruna Cardoso Slaviero
Full-stack developer: Ciro Dias
Product Owner: Eduardo Rocha
Back-end Architect: Felipe Sacramento
Product Manager: Ketlin Figueira Costa Marques
Lead Front-end: Lucas Colombo
UFOAM Producer: Akee Design, Fabio Fregni, Guilherme Damiati
