Description
Brief: Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo.
Solution: First, we spread a series of tickets in different places within’ São Paulo. Then, we launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight.
Results: The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.
This professional campaign titled 'Twitter Zoom' was published in Brazil in December, 2010. It was created for the brand: Volkswagen, by ad agency: BBDO. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 14 years ago.
Credits
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Luiz Sanches, Sergio Mugnaini
Art Director: Guiga Giacomo
Copywriter: Ricardo Wolff
