Unicef • the national council for childhood & motherhood
Turning point
School: Faculty of Applied Arts
behance.net/RanaAshrafG
Description
Children are exposed to harassment daily, which affects their health, safety, threats their childhood and also their future, this is an awareness campaign appealing to eradicate of child harassment phenomena.
THE PROBLEM:
- Exposure of a child to harassment results in psychological problems
- The child is exposed to health and physical problems
- Exposure to behavioral harm (red flags indicating that a child has been exposed to harassment)
- The child imitates the inappropriate content he has seen from electronic devices, which makes him Comet mode
- Failure to provide assistance to victims and report harassers for fear of shame.
CAMPAIGN OBJECTIVES:
- Reducing the rate of child molestation in society
- Increase the level of parents’ awareness by 70% within a year through the methods proposed to be used that suit the target audience.
CAMPAIGN MESSAGE:
- Reducing the rate of child molestation in society
a- Stop the phenomenon of harassment
- Shedding light on an important issue that seems strange to our Arab societies, but it exists
It threatens the lives of our children daily
- Protecting children from the miserable fate that awaits them if we do not prevent it.
This student campaign titled 'Turning point' was published in Egypt in October, 2023. It was created for the brands: the national council for childhood & motherhood and Unicef, by ad school: Faculty of Applied Arts. This Design, Film, and Print media campaign is related to the Other industry and contains 5 media assets. It was submitted over 1 year ago by Graphic designer: Rana Ashraf.
Credits
University : Faculty of applied arts / Helwan university
Credits: Dr. Atyat Elgabri
Concept, Content & design : Rana Ashraf
Full project on behance :
behance.net/RanaAshrafG
