First visual
Second visual
Third visual
Description
Camping Title: “Trusted Drivers, Safe Trips ”.
This campaign for Didi emphasizes the importance of safety by illustrating exaggerated, unsuitable drivers such as a criminal, an underage child, or an elderly person with poor vision using humor to showcase how these types of drivers are unfit for the job, The core message is simple: "You're safe with Didi because our drivers are none of that".
Campaign Objectives:
Attracting a wider audience.
Strengthen trust in the company and its drivers.
Target Audience:
Age: 16 to 40 years old
Gender : Men and Women.
This student campaign titled ' Trusted Drivers, Safe Trips ' was published in Egypt in December, 2024. It was created for the brand: DiDi, by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Transport industry and contains 3 media assets. It was submitted 8 days ago by Zeinab ibrahim .
Credits
Designed by : Zeinab Ibrahim, Hager Rafeat , Nancy Fayed
