Truly Destroyed: Limited edition shoes truly worn out by people on the streets
Description
When Balenciaga released a limited edition series of destroyed-looking sneakers, we decided to create our own limited edition. The only difference is that our shoes are truly destroyed, because they’ve been worn for months (in some cases years) by people living on the streets.
‘Truly Destroyed’ is a non profit project created by Cloudfactory for The Dutch Salvation Army together with fashion photographer Carli Hermès.
This professional campaign titled 'Truly Destroyed' was published in The Netherlands in March, 2022. It was created for the brand: The Salvation Army, by ad agency: Cloudfactory. This Digital and Experiential media campaign is related to the Fashion industry and contains 2 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Cloudfactory, Amsterdam, NL
AD creative Idea: Sako Tvildiani (Tenz)
AD: Simon Carr
AD Creative Director: Cesar Garcia
CW: Nika Max Khundadze, Tristan Lenczner
CW Creative Director: Julio Alvarez
Designer: Ricardo Leite
Photographer: Carli Hermes (UNIT C.M.A.)
Account Director: Lennard Franken
Strategy Director: Diana Machado
Business Director: Ant Da Silva
Operations Manager: Saffron Pape
MD/ Owner at CF: Sandeep Chawla
