Description
In order to raise awareness about femicides and the causes that produce them, Amnesty International and the agency creatively led by Mauricio Fernandez Maldonado, issued warning messages using the city's graffiti.
The campaign "True love does not kill" is an innovative and simple idea, which uses more than 450 graffiti in the city to alert women and raise awareness of the reality of Peru, a country where femicides are growing year by year.
This professional campaign titled 'True love does not kill' was published in Peru in May, 2023. It was created for the brand: Amnesty International, by ad agency: Havas Group Peru. This Experiential and Integrated media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
HAVAS GROUP PERU.
CHIEF CREATIVE OFFICER: MAURICIO FERNANDEZ MALDONADO
CREATIVE DIRECTOR: MOISES URRUTIA
ART DIRECTOR: LUIS RIOS
COPYWRITER: JUAN CARLOS GALLARDO
EDITOR: ROY JOAQUIN / EDUARDO DEL PORTAL
AUDIO HOUSE: MERGE
