Travelling As The Locals Do!

The arrival of Maa Durga has always been a centre of debate. Well, let's say not arrival; instead, the mode of transport, or "vahana,” of Maa Durga has been the centre of curiosity for many. Whether “SHE” will come riding an elephant, horse, palanquin, or boat is something that has been predicted for ages through astrological analysis. Bearing this very concept, we decided to create something new for one of our travel and tourism partners, “Victoria Travels”.

In this very campaign, we have conceptualized how Maa Durga would arrive if she was a “Modern Day” lady who is coming to her home town for a festive celebration. In a rhetorical and relative sense, this campaign also holds a similar resemblance to an NRI family arriving in their home town for a native celebration and departing to their residential abode after the festivities are over. Fresh out of the box, this campaign includes several visuals and elements related to Durga Puja celebrations and activities from Mahalaya to Dashami during this most-awaited festival.