Description
Since 2023, VIA Rail Canada has been gradually introducing its new trains into service along the Québec-Windsor Corridor. With 75% of them now in operation, VIA Rail and Cossette are celebrating this landmark moment by launching “Train Story,” a creative and touching campaign inspired by the Pixar animation studio’s universe. This initiative aims to strengthen the emotional connection to the brand, especially during the holiday season, and marks VIA Rail’s return to television after several years of focusing on digital campaigns.
This professional campaign titled 'Train Story' was published in Canada in November, 2024. It was created for the brand: VIA Rail, by ad agency: Cossette. This Digital and Film media campaign is related to the Transport and Travel and Tourism industries and contains 6 media assets. It was submitted about 17 hours ago by Daphné Cousineau of Cossette.
Credits
Client: VIA Rail Canada – Mia Bergman, Alexandra Nasim
Agency: Cossette
Creative: Patrick Michaud, Gilles Legault, Steven Morie, Jessica Fecteau, Philippe Brassard
Strategy: Hugo Martin-Bonneville, Jean-Claude M. Kikongi
Account Services: Nadja Décarie, Nicolas Girault, Noémie Niang
Production House and Agency Production: Septième
Direction: Jessica Fecteau and Rob (DAVAI)
Producer: Julie Beaudoin
Direction of Photography (DOP): Rob (DAVAI)
Production Coordinator : Perrine Pelini
Set Design: Sylvain Lemaître
Styling: Charlie Beaudoin
Postproduction: Maureen Desjardins
Offline Editing: Jérémie Fournier (Septième)
Online Editing: Jean-Marc Laurin
Colorization: Simon Boissonneaux (Arketype)
Music Composition and Audio Mixing: Supersavant
Media Agency: Touché!
