Description
The National Down Syndrome Society (NDSS) wanted to show a world where people with Down syndrome are met with fairness, love, and respect. The result, in a new campaign from its creative partner Brass, is Town 21: a place that exists in dreams but could—and should—exist in reality.
Named for the extra copy of chromosome 21 that characterizes Down syndrome, "Town 21" represents a hopeful and inclusive society. Here, every policy, every opportunity, every aspect of daily life is designed with equity in mind. Filmed in pastel hues and stylized sets, Town 21 shows a society where everyone, regardless of ability, is given the respect and opportunities they deserve.
This professional campaign titled 'Town 21' was published in United States in November, 2024. It was created for the brand: National Down Syndrome Society, by ad agency: Brass. This Integrated medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 1 month ago.
Credits
Client Name - National Down Syndrome Society (NDSS)
Chief Executive Officer - Kandi Pickard
Chief of Staff - Colleen Hatcher
Director of Marketing and Communications - Michelle Sagan
Communications Coordinator - Abbi Elliott
Agency Name - Brass
Chief Creative Officer - Pierre Lipton
Creatives: Kiko Mattoso, Eduardo Quadra, Yann Saliba
Executive Producer - Lindsey Brusnighan
Associate Producer - Abby Damouras
Executive Team - Sean Gately, Courtney Hetherington
Lead Strategist - Sam Renbarger
Production Company - Synapse Virtual Production
Director - Walter Woodman of Shy Kids
Producer - Chris Hoggard
DP - Chris Saul
Animation/VFX Company - Shy Kids + Synapse Virtual Production
Alisa Chieves - Head of Production
Louise Lee - EP of VAD
Emily Haldeman - Virtual Production Supervisor
Nhan Le - Unreal Operator
Michael Sarkisian - Systems Engineer
Paige Jones - Studio Coordinator
Chad Shagren - Stage Technician
Luke Cahill - Stage Technician
Brendan Faust - Take Recorder
Editorial Company - Rock Paper Scissors
Editorial Company producer - Kevin Gottlieb
Editor - David Brodie
Music Company: Music and Strategy (MAS)
Co-Founder/President - James Alvich
Music Producer - Joey Reyes
Animation/VFX Company: Shy Kids
Producer: Sidney Leeder
Digital Artist: Daniel Shpuntov & Andrew Strachan
Sound Mix + Design Company: Sonic Union
Sound Engineer: Dean Metherell
Head of Production: Pat Sullivan
Color Company: Royal Muster
Colorist: Roslyn Di Sisto
Executive Producer: Thatcher Peterson
Producer: Matthew Fulton
