sustainability
Innovation
Hospitality
Education
Excellency
Description
Challenge
To create an institutional advertising campaign for the tourism sector, focusing on training, excellence, sustainability, digitalization, and tourism intelligence during 2022/23. The aim was to convey the adaptability and readiness of the Valencian Community to new scenarios.
Strategy
The strategy emphasized adaptability, hyper-segmentation, and coexistence. The campaign aimed to reflect the Valencian attitude—open, hospitable, and welcoming. The final concept was “Our attitude makes tourism.”
Outcome
The campaign produced:
1 global campaign concept
5 creative adaptations for sub-campaigns
5 spots (20s, 30s, 1min)
5 radio spots (20s, 30s)
5 print designs
5 outdoor and large format designs
5 animated banner designs
This professional campaign titled 'Tourism Campaign for the Valencian Community' was published in Spain in June, 2024. It was created for the brand: Turisme Comunitat Valenciana, by ad agency: Agencia Estimado. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 5 media assets. It was submitted 6 months ago by Agencia Estimado of Estimado.
Credits
Cliente: Turisme Comunitat Valenciana
Dirección de cuentas: Ana Andrés
Ejecución de cuentas: Sara Granell
Dirección estratégica: Elena Gómez y Juanvi Falcó
Dirección Creativa: Julio Chirivella y Antonio Navarro
Dirección de Arte: Norberto Da Silva
Productora: Film Works
Realizador: Nacho Errando
Productor: Jose Trullenque
Director de producción: César Pérez
Coordinadora de producción: Patricia Picazo
Ayudante de producción: Adrià Lucas
Director de Fotografía: Jesús Ponce
Ayudante de cámara: Pablo Martínez
Auxiliar de cámara: Mario Picola
Eléctrico: Xavi Nácher
Directora de arte y estilismo: Arancha Rodriguez
Ayudante arte y estilismo: Alicia Pérez
Maquilladora: Elena Montedre
Making Off: Sergio Falomir
Dron: Juan Carlos León
