Description
The campaign aims to draw attention to the importance of wildlife in our world and highlight the need for conservation efforts to protect them. By linking the existence of animals to our own existence, the campaign emphasizes the interconnectedness of all living things and the need to preserve the natural world for future generations.
The use of the Ferrari logo, a well-known symbol of luxury and speed, juxtaposed with the image of the horse standing in nature, creates a powerful contrast that draws attention to the message of the campaign. By bringing together two seemingly disparate elements, the campaign highlights the need to reconcile our desire for progress and development with the need to protect the environment.
Overall, the "They need to exist" campaign is a thought-provoking and impactful call to action for people to recognize the importance of wildlife conservation and take action to ensure that these vital species continue to thrive in the world.
This student campaign titled 'They Need To Exist' was published in United Kingdom in March, 2023. It was created for the brand: Ferrari, by ad school: One Minute Briefs. This Digital, OOH Outdoor, and Print media campaign is related to the Agency Self-Promo and Public Interest industries and contains 1 media asset. It was submitted over 1 year ago by Copywriter: Arun Anoop.
Credits
Copywriter: Arun Anoop
Designer : Arun Anoop
