Description
The 1st 100% cocoa premium chocolate brand in Egypt is introduced in a 2nd commercial ad copy for Glitz Chocolate.
This ad is more of a film ad with a new approach to indulgence, we focused on creating a vintage film story line with a relaxing beginning, a turning point and finally a resolution resulting in an indulging escapism!
The ad is starring a classy lady in an old muscle car with her box of “Glitz Chocolate” on her right, going through an adventurous road trip enjoying the beautiful scenery and sunlight. On her way, a sudden engine break occurred transitioning into a suspenseful mood that ends with an indulging moment, where Glitz Chocolate is the saviour creating a boost of dopamine turning suspense into happiness.
Finally, this campaign was aimed to hammer on our premium chocolate brand (Glitz) to our target audiences “A&B” classes in a classy and luxurious manner that delivers our premium brand image and marketing objectives.
The creative idea, directing, and production was all proudly made by PETIUE Media & Solutions.
This professional campaign titled 'The Way Out - Glitz Chocolate' was published in Egypt in March, 2023. It was created for the brand: Glitz Chocolate, by ad agency: Petiue media & solutions. This Content, Digital, and Film media campaign is related to the Media industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Directed by: Abdelrahman El Morsy
Dop: Hussein Fawzi
Producer: Mohammed Ashraf El Morsy
1st AC: Malak Massoud
1st AD: Abdelrahman Zayed
Post house: barbershop studios
Editor: Mostafa Helal
Colorist: Seif Ragheb
Dit: Mario Aziz
Music producer / Mixing & Mastering: Fady garas
Post producer: Yasser Bendary & osama Bendary
Art Director: Hussam mohamed
Stylist: Alia El Ahl
Executive producer & production manager: Moataz Al Assal
Storyboard artist: Adham Ragab
Photography: adrygraphy & big shokz
Starring: Sahar
Hairstyle & makeup artists: Mariam Ayad & Mira
