The Wait

The Foundation for Housing and its new agency Rosa Paris unveil their new campaign.

On the occasion of a competitive pitch, Rosa Paris won the account for the Foundation for Housing. For this first communication campaign, the agency has been commissioned to create a campaign aimed at showcasing the Foundation’s social mission and making the public understand that the fight against inadequate housing is actually much broader than it seems.

Because a home is much more than just a roof over one’s head. Fighting inadequate housing means helping the most vulnerable regain employment, live in safety, rebuild social connections, restore dignity to thousands of women and men, and help them envision a future… Housing is a vital need. This strong conviction is what Rosa Paris chose to depict through the story of a woman who, by finding a home again, reconnects with life.

To raise awareness about the true scope of the fight against poor housing conditions, Rosa Paris has created a powerful and sensitive film, designed to show the unbearable without resorting to pity. It captures the raw, emotional reality of a seemingly ordinary situation, perfectly aligning with the Foundation’s intention to deliver a sincere and impactful message.

The campaign, titled “The Wait,” will be broadcast starting April 16, 2025, in cinemas, through traditional and digital billboards, as well as on the Foundation for Housing the Underprivileged’s platforms and social media channels.