ADVERTISING

Riyadh Season

The Undisputed Limited Edition Timepiece

Agency: BigTime Creative Shop

Description

The fight between Fury and Usyk is a historic moment in time. We wanted to capture this and enshrine this moment in the finest and rarest materials in a form no one could even imagine. Something that could never be replicated by anyone. And what better way to capture this moment in time than with the world’s rarest timepiece itself. Something befitting the magnitude of the event. So, we commissioned the only watchmaker that could match the ambition and creativity needed to bring this to life. None other than the world-renowned and innovative luxury watchmaker – Jacob & Co. Through seamless collaboration with the famous jeweller and watchmaker, we were able to piece together and manifest this dream of what this moment would look like. Frozen and encased in a timeless work of art that would transcend time itself – The Ring of Fire timepiece.

This professional campaign titled 'The Undisputed Limited Edition Timepiece' was published in Saudi Arabia, United Kingdom, and United States in May, 2024. It was created for the brand: Riyadh Season, by ad agency: BigTime Creative Shop. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 7 months ago.

Credits

Chairman of GEA: H.E. Turki Alalshikh
Chief Executive Officer: Mohammed Sehly
Chief Creative Officer: Rayyan Aoun
Senior Business Director: Ziad Chehab
Social Media Director: Nael Girgis
Agency Producer: Inas Nagy
Art Director: Gustavo Bilesimo

ADVERTISING

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