Warning: Interruptions Ahead
Real Hero
Words or bullets, everything will be stopped
Don't Let a Broken Moment Cause a Lifetime of Cracks
Outrun the Unexpected
Let the Moments Flow
Description
The image is a Durex condom ad that uses a bullet next to a box of condoms to convey the message of protection.
Headline:
মুখের কথা বা বন্দুকের গুলি আটকাবে সব কিছুই (Mukher kotha ba bondooker guli Atkabe sob kichu), (Words or bullets, everything will be stopped)
⦿ The ad is eye-catching and uses a strong metaphor to communicate
the idea of protection.
⦿ The use of Bengali text makes the ad relevant to a Bengali-speaking
audience.
⦿ The ad is simple and direct, and the message is easy to understand. ⦿ The goal of the ad is to raise awareness of Durex condoms and to
promote condom use.
This student campaign titled 'The Ultimate Protection' was published in Bangladesh in June, 2024. It was created for the brand: Durex, by ad school: Intern Academy. This Content and Design media campaign is related to the Health industry and contains 6 media assets. It was submitted 11 months ago by Graphic Designer: Md. Akash.
Credits
Advertising Agency (School): Intern Academy
Graphic Designer: Md. Akash
Copywriter: Md. Al Amin
