Description
Do you love spending hours at the grocery store, exploring the latest food trends or picking out the freshest ingredients for your next meal? If so, you might just be a “Groceryhead” yourself.
A Groceryhead is someone who thrives in the aisles of their local supermarket, finds joy in discovering new products, and loves to get creative with new recipes. Whether it’s the thrill of spotting a trendy snack or searching for the best deals, Groceryheads recognize that grocery shopping is more than just a task, it’s an experience. Kroger coined the term to celebrate those who take pride in grocery shopping, especially at their stores.
Just in time for spring and summer BBQs, Kroger is launching “The Ultimate Groceryhead,” a social campaign in collaboration with dentsu, which aims to not only help Groceryheads self-identify, but to unite them with a likeminded community.
It all starts with the ultimate Groceryhead, Chrissy Teigen, who, through a social content series exemplifies what it means to be a Groceryhead, and why (if you’re watching), you’re probably one too. Throughout the social campaign, Chrissy (and Kroger) will answer burning questions, break down her favorite products and reveal some grocery-loving truths that the Groceryhead community will relate to.
This professional campaign titled '“The Ultimate Groceryhead”' was published in United States in April, 2025. It was created for the brand: Kroger, by ad agency: Dentsu. This Integrated medium campaign contains 4 media assets. It was submitted 18 days ago.
Credits
Client - Kroger
Tom Duncan: Vice President, Head of Marketing
Ily Howard: Social Media Lead
Ryan Wenstrup-Moore: Social Media Manager
Agency - Dentsu
Bridget Jewell: Executive Creative Director
Maddy Kramer: Creative Director
Nick Lee: Sr. Copywriter
Laura Panthofer: Sr. Art Director
Maggie Broadbent: Art Director
Olyvia Chac: Copywriter
Ashley Keetle: SVP, Client Leadership
Kelsey Ann Bassel: Senior Account Director
Lara Hurnevich: Executive Producer
Linda Ferrara: VP, Business Management
Sue Ayson: VP, Talent Management
Production Company: Scheme Engine
Director: Symone Ridgell
Executive Producer: Jannie McInnes
Line Producer: Mark Elliott
Director of Photography: Gabriel Connelly
Photography:
Photographer: Aaron Smith
Producer: Liz Komroy
Postproduction :
Final Cut
Editors: Ashley Kreamer and Chris Rizzo
Assistant Editor: Jackie Tulle
Senior Producer: Jen Tremaglio
Managing Director & Executive Producer: Sarah Roebuck
Significant Others
Executive Creative Director: Dirk Greene
Flame Artist: Nicholas Renaudeau
GFX Artist: Lawrence Calderon
Jr. Flame Artist: Nico Johnson
VFX Assistant: Kogan Li
Head Of Production: Alexandra Leal
Sr. Producer: Kyla Amols
Color Collective
Colorist: Alex Jimenez
Executive Producer: Claudia Guevara
Color Assistant: Kyungchan Min
Audio- Alec Chojnacki
Music - Premier Music Group
Head of Music Supervision & Co-President: Aaron Mercer
Senior Music Business Manager: Kate Kubaryk
