Description
After 20 years, Club Sport Emelec found itself in the relegation zone of the Ecuadorian football championship. Simultaneously, Emelec's EA Sports team thrived, securing victory in the E-Liga Pro and earning a spot in the E-Libertadores. Xtrim, a proud sponsor of Emelec and an internet service provider connecting Ecuadorians to opportunities, wanted to show how effective Emelec's EA Sports team could be on the real football field. To do this, they brought in Sebastian Esparza, a top player from E-Liga pro, to join Emelec's coaching staff.
Sebastian used insights from his online matches to help craft a strategy, he played a crucial role in creating the optimal game plan during the 2024 season.
This professional campaign titled 'The Ultimate Coach' was published in Ecuador in March, 2024. It was created for the brand: Xtrim, by ad agency: Paradais DDB. This Experiential medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted 6 months ago by Creative: José Reinoso of Paradais DDB.
Credits
Chief Marketing Officer: Maria Del Carmen Buenaventura
Marketing Assistant: Trinidad Díaz
Brand Advisor: Fernando Machado
Emelec´s Team
Team Marketing Manager: Christopher Badovinac
EMELEC´s Head Coach: Hernán Torres
E-EMELEC´s Profesional Gamer: Sebastián Esparza
Paradais DDB Team
President / Chief Officer: Agustin Febres Cordero
Strategy Director / Account Director: Ricardo Medina
Executive Creative Director: Lupas Celis
Creative Director: Ana Paula Escobar
Creative Director: Jose Reinoso
Creative Director: Jose Serrano
Creative Copywriter: Yamir Zuñiga
Creative Copywriter: Eduardo Hernández
Creative Copywriter: Adriana Asencio
Content Manager: Melissa García
Head of Art: Byron Poveda
Art Director: Daniel Gabela
Graphic Designer: Eduardo Piedra Quiroz
Sr. Post Producer / Editor: Christopher Valdiviezo
Sr. Post Producer / Editor: Juan David Rivadeneira
Head of Media: Eduardo Rivera
PR Media Executive: Luvanna Paladines
Account Executive: Denisse Briones
Account Assistant: Diana Tubay
Production/Sound
Director of production: Tito Durán
Director of photography: Javier Martínez
Production Company: Butaka
Gaming Production Company: BrooTV
Music Company: Machina
