Description
Insight: People have a growing affinity for repurposing and finding creative ways to give new life to objects, driven by a desire for sustainability and individual expression.
Big Idea: The Altoids tin is a canvas for creativity and self-expression.
Execution: Instead of discarding the tin when it’s empty, this campaign invites the Altoids user to get creative with how they can repurpose the space.
This student campaign titled 'The Trinket Tin' was published in United States in December, 2022. It was created for the brand: Altoids, by ad school: S.I. Newhouse School of Public Communications. This Design and Print media campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted 9 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Livvy Doe
Instructor: Mel White and Kevin O’Neill
